This is one of the briefs and the concepts put forth, the first one was the chosen one in the end and they other are all runners up. Its nice to see four different design for the same brief, they all have a similar feel but are quite visual different.
Illustration Contest Brief
The business is a charter business that caters to families and specialises in crabbing - Fun Time Crabbing. I am looking for a crab character that still looks "friendly". Most of the clientele are vacationing families with young children, new to experiences on the water and crabbing. We use small skiff boats and the crabbing is done with crab traps. Being on the water can be intimidating to people and crabs are both ugly and ill-tempered, so the hope is to have them focus on an idealised character. I am open to colours.
Target Market
Vacationing families with children looking for alternatives to sitting at the beach all day
Look And Feel
Playful, Colourful, Bold, Traditional, Personable, Feminine, Economical
We want a super-hero mascot that is both appealing to children (since most of our clients are moms) and still professional enough to work with our commercial clients.
A super-hero with a "w" in the chest, similar to superman is what we're initially thinking. It would be great if we could play down the superhero portion on his pants, so that it more closely resembles a muscle-bound worker, with superhero powers (some of our workers actually wear muck boots, which might be a funny detail for a superhero). That ties our operators together with the image, by using similar designs on their clothing.
This mascot will be on corporate vans, business cards, flyers, etc.
We would like to use bright, friendly colors... and we're not afraid to do something extremely bold. Most of our workers already use bright green shirts.
We will also take the logo on this mascot's chest and make it our corporate logo.
If you nail the mascot, we'd be interested in letting you also make a full corporate package as well. Logos, business cards, brochures, and numerous small print jobs within the first month!
Looking for a partner that can work with us in the future, since we have a lot of additional needs.Target Market
Chosen Design.
Illustration Contest Brief
This is a startup pressure washing business. We need both a logo and an illustration to go with it.We want a super-hero mascot that is both appealing to children (since most of our clients are moms) and still professional enough to work with our commercial clients.
A super-hero with a "w" in the chest, similar to superman is what we're initially thinking. It would be great if we could play down the superhero portion on his pants, so that it more closely resembles a muscle-bound worker, with superhero powers (some of our workers actually wear muck boots, which might be a funny detail for a superhero). That ties our operators together with the image, by using similar designs on their clothing.
This mascot will be on corporate vans, business cards, flyers, etc.
We would like to use bright, friendly colors... and we're not afraid to do something extremely bold. Most of our workers already use bright green shirts.
We will also take the logo on this mascot's chest and make it our corporate logo.
If you nail the mascot, we'd be interested in letting you also make a full corporate package as well. Logos, business cards, brochures, and numerous small print jobs within the first month!
Looking for a partner that can work with us in the future, since we have a lot of additional needs.Target Market
50% of our customers are moms who call in and see our truck. The other 50% are commercial institutions like hospitals, restaurants, and retail stores.
Look And Feel
Bold, Modern, Playful, Personable, Colorful, Economical, Feminine
Chosen design.
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