Brief

Project Brief:

You will need to select and research an existing brand from one of the four

categories listed below. Identify the products ‘brand values’ and develop a

‘brand essence’. Develop, design and illustrate a product character or mascot

that encapsulates those values and that essence.

Your character should work across multiple platforms (large/small print,

animation, toys, clothing etc.) You are also required to incorporate a secondary

component or supporting imagery (props, environment, vehicle… etc.) in order

to further characterise your mascot.

The final designs are created using Adobe Illustrator in combination with

Photoshop, or you may also use 3D modelling applications - zbrush or

physical sculpting,

1. Food product

2. Beverage

3. Sports team (mascot)

4. Cleaning product

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I have choose to use photoshop as I know my way around it more than the others but still have so much to learn also I wouldn't mind trying out Illustrator as I really like the style although I have no experience with it.